Pricing

Which means the plain version: Starter covers 3 fairs of that size in a month, Pro covers 8 and Scale covers 26. Walking the people at one of them is roughly another two.

Packs are priced slightly above the plan rate rather than below it. A top-up buyer has just finished a month’s allowance, which means fresh fairs and the most expensive research we run. A volume discount there would put the cheapest credits on the costliest work.

What it will not do

• Free is a tier rather than a trial, so nothing starts billing you quietly. It is one fair a month from what the catalog already holds, plus credits for scoring, and it does not ask for a card.
• Cancel and you land back on free rather than locked out. Credits bought in a pack keep the rest of their twelve months.
• Your monthly allowance is spent before anything you bought outright, so the expiring balance goes first.
• The quoted price is the price charged. A pass that establishes nothing settles as failed and releases in full.
• Looking up a fair that is not on file yet costs nothing. Type its name, and a couple of minutes later it is in the catalog with its dates, its size and its price.
• The first read of a fair takes fifteen or twenty minutes, and the stands land as they are read. A fair only ever has to be read once, so a fair already in the catalog opens instantly.
• A fair somebody else already researched costs you the same as it cost them, and arrives with no wait at all. The catalog is shared; your scores are not.
• Every plan includes the MCP server. The REST API and webhooks start at Pro, at 300 requests an hour.

What is Pengo?+

Pengo is trade-fair research for people who sell at them. It reads a fair's exhibitor directory end to end, establishes what every company on it sells, scores each booth against who you sell to, and names the speakers and stand contacts, so you arrive with a walk route instead of a floor plan.

How does Pengo decide which booths are worth walking to?+

It scores every stand against a description of who you sell to, and quotes the sentence it judged on. A score with no reason attached is a number you have to trust; a score with the company's own words under it is one you can check in about four seconds and overrule.

Where does the exhibitor data come from?+

From the fair's published directory and the companies' own pages, read at the time you ask. Every fact carries the page it came from. Pengo does not resell a scraped list: a directory is read to its end, and a fair whose list is only partly published says so rather than passing a fragment off as the whole floor.

How long does researching a fair take?+

Fifteen to twenty minutes for a fair nobody has read yet, and longer for a very large floor. The agents work the directory page by page and the stands land as they are read rather than all at once, so the list fills while you are reading it. A fair already in the catalog is on screen the moment you press.

What if the fair I want is not in the catalog?+

Type its name and Pengo goes and finds it. That costs nothing and takes a couple of minutes. The fair lands with its dates, its venue and its size, priced and ready to unlock. The catalog is not a fixed list of events: it is everything anybody has ever looked up, and it grows every time somebody looks one up.

Does Pengo give me email addresses?+

Only where a published page actually states a business email address. Pengo never constructs one from a person's name and company domain, and its MCP attendee tool does not return email addresses. A guessed address is indistinguishable from a real one to whoever sends to it, so guesses are discarded.

What does researching one fair cost?+

A fair is priced by its size, and every press is quoted before you make it. A 200-stand fair, read in full, meaning the exhibitor list, a profile for all 200 companies, and ICP scoring across the floor, costs 2,750 credits, or about $11. People are a separate purchase and the larger one.

Is there a free trial?+

There is a free tier rather than a trial, so nothing starts billing you. It gives you one fair a month at no cost, any fair already on file, up to 1,000 stands, read in full, plus 3,000 credits a month for scoring. Researching a fair nobody has read yet needs a plan, from $39 a month.

Is there an annual plan?+

Yes. Every plan is also sold yearly at 10 months' price, so Starter is $390 a year instead of $468. It is the same plan on a different invoice: 9,500 credits still land every month, and unspent allowance still expires monthly. Switch the pricing table to annual to see all three.

What do I get on the free tier?+

One fair a month at no cost, from everything already researched: every exhibitor on it and what each of them sells, up to 1,000 stands. Plus 3,000 credits a month for ICP scoring, the whole catalog to browse, and your notes and exports. Reading a fair nobody has researched yet, and the API, need a plan.

Can I use Pengo from Claude, Cursor or ChatGPT?+

Yes, on an active plan through Pengo's remote MCP server. Claude, Claude Code and Cursor have direct setup paths; ChatGPT requires a workspace and plan where custom MCP connectors are enabled, sometimes by an administrator. Five tools read, and one updates only your booth route, visit state and notes.

Is there an API?+

Yes, a read-only REST API from Pro up, plus the MCP server on every active plan. It answers your fairs, exhibitor lists, people and customer-facing credit use, the same rows the app draws, behind a key you mint in settings. REST writes nothing and starts no research: every purchase stays a press in the app.

What are the API rate limits?+

300 requests an hour and 3,000 a day on Pro, 600 and 9,000 on Scale, across every key on the account. No single key may take more than half the hour, so one integration in a retry loop cannot starve the others. Lists answer 100 rows and a cursor.

If somebody else already researched a fair, do I pay again?+

You pay the same as they did, and you get the answer immediately. The exhibitor list and the company profiles are shared facts, so the second buyer launches no research. The price does not move, because a bill that depended on whether a stranger wanted the same fair last week is not a price.

What happens if the research finds nothing?+

It settles as failed and releases the credits in full. A pass that established nothing has nothing to sell you, and reporting zero rows against a charge is the one outcome that makes a product impossible to trust. Rows that fail a check are dropped rather than repaired, and the number dropped is on screen.