Pricing
A plan grants credits each month. Every pass spends them at a rate you can read before you press anything — and nothing here bills by the seat.
Starter
$29 / month
7,000 credits a month
One seller, a couple of fairs a quarter.
- The whole catalog, browsable
- Exhibitor lists with company profiles
- ICP scoring on every booth
- Named people and their LinkedIn
- Company Search
- MCP server
Cancel any time · unused allowance expires monthly
Pro
$99 / month
24,000 credits a month
A team working a season of fairs.
- The REST API and webhooks
- 300 API requests a window
Everything in Starter, plus the above.
Cancel any time · unused allowance expires monthly
Scale
$299 / month
74,000 credits a month
Several sellers, several halls, every month.
- 600 API requests a window
- A higher daily spend ceiling
Everything in Starter, plus the above.
Cancel any time · unused allowance expires monthly
What a credit buys
A credit is a unit of work, not a subscription tier — one dollar is 250 of them. A fair is priced by its size, so these are rates rather than totals.
Finds the directory and reads the first 200 stands. Long directories are read to their end, 1,000 credits a pass after the first.
What every company on the list sells, read off their own site. Bought with the list, in one press.
Every booth judged against who you sell to, with the reason quoted.
Speakers, panelists and stand contacts, plus one run over the agenda. Never a constructed email address.
One company: which fairs it will be at, who is going, what it posted.
A fair, priced end to end
Pengo quotes every press before you make it. This is what the quote looks like on a middling fair.
A 200-stand fair, read in full
- Exhibitor list
- 1,025
- Profiles for all 200 companies
- 8,000
- ICP scoring
- 250
- Total
- 9,275 credits
People are the separate purchase, and the big one: every stand walked is about 26,000 credits at this size.
Which means the plain version: Starter does not cover one fair of that size in a single month. Pro covers two. We would rather say that here than have you find it out in week one.
Top-up packs
A plan's allowance expires each month. A pack does not — it sits on the account until it is spent.
Packs are priced slightly above the plan rate rather than below it. A top-up buyer has just finished a month’s allowance, which means fresh fairs and the most expensive research we run — a volume discount there would put the cheapest credits on the costliest work.
The rest of it, without the asterisks
- There is no free tier. There is no trial that quietly bills you either — a plan is a plan.
- Your monthly allowance is spent before anything you bought outright, so the expiring balance goes first.
- The quoted price is the price charged. A pass that establishes nothing settles as failed and releases in full.
- A fair somebody else already researched costs you the same as it cost them. The catalog is shared; your scores are not.
- Every plan includes the MCP server. The REST API and webhooks start at Pro.
Price a fair
before you book the flight
Every press is quoted first, and the quote is what you pay.
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