Both are event intelligence tools sold by the credit rather than the seat, and both exist to tell a seller who is worth their time at a fair. Pengo starts at $39 a month; Lensmor's cheapest published plan is $149 a month. Both have a free tier and they are different shapes. Lensmor's is a credit balance, Pengo's is one whole fair a month. The real difference is what a pass returns, and it is narrower than either marketing page suggests.
Where they overlap
Enough that this is a real comparison rather than a category boundary. Both read published pages about a fair rather than reselling a static list. Both attach people to companies. Both meter usage in credits so a light month costs less than a heavy one, and both publish what an action costs before you take it, which, in a category where the largest player publishes no figure at all, is the thing they have most in common.
Published prices, both sides
| Pengo | Lensmor | |
|---|---|---|
| Entry plan | $39 a month, 9,500 credits | $149 a month, 8,000 credits |
| Next tier | $99 a month, 24,000 credits | $499 a month, 35,000 credits |
| Top published tier | $299 a month, 74,000 credits | $1,799 a month, 160,000 credits |
| Free tier | One fair a month up to 1,000 stands, read in full, plus 3,000 credits, no card | 2,000 credits, no card |
| Priced per fair | Yes, a 200-stand fair read in full is 2,750 credits, quoted before the press | Yes, an event unlock is 2,000 credits, or 5,000 with visitors |
| Email addresses | Never charged for, never constructed | 15 credits a reveal |
| Phone numbers | Not offered | 150 credits each |
The one difference that decides it
Lensmor sells contact reveals as a line item: 15 credits for an email address, 150 for a phone number. Pengo does not sell either, and it is not a pricing decision. A person is kept with an address only when the research states it read one on a published page. Asked for a name and a working address in one breath, a model answers the second by pattern, usually the first initial and surname at whatever domain it saw last, and a guess is indistinguishable from a finding to whoever sends to it.
That is a limitation as much as a principle, and it should be read as one. If what you need is a phone number for everybody on a stand, Pengo does not have that product and this page is not going to argue you out of wanting it. What Pengo returns is a name, a role, the page the name was read on, and a LinkedIn profile where one was found and confirmed.
Where Pengo is stronger
- A lower entry price: $39 against $149 a month, published on both sides.
- The exhibitor directory is read to its end rather than to a cap. Portals paginate, and a pass that answers page one comes back with eighteen booths of a stated two thousand and reads exactly like a small fair. Three separate signals have to agree before Pengo stamps a directory complete.
- A pass that establishes nothing settles as failed and releases the credits in full.
- The catalog splits shared facts from your judgment structurally. What a company sells is established once and shared; how well it fits your buyer lives in your account and cannot reach anybody else's.
- An MCP server on active plans: five research reads and one booth-state write from Claude, Claude Code and Cursor, plus ChatGPT workspaces with custom connectors.
Where Lensmor is stronger
- Contact reveals as a product, including phone numbers, which Pengo does not offer at all.
- A published annual rate below the monthly one, from $104 a month billed yearly against $149 monthly, for teams that buy on a year. Pengo publishes no annual discount.
- Visitor intelligence: their platform page describes surfacing prospects beyond the official exhibitor list. Pengo reads what a fair and its exhibitors publish, and does not claim to see past that.
- A wider set of CRM destinations, including Salesforce. Pengo pushes to HubSpot and Attio and nowhere else.
Questions
Is Pengo a cheaper alternative to Lensmor?
On published entry price, yes: $39 a month against $149. But their credits buy different things. Lensmor sells contact reveals per credit and Pengo does not sell them at all, so the plan price is comparable and the cost of a given job is not.
What does Lensmor cost?
Lensmor publishes monthly plans at $149, $499, $899 and $1,799, with 8,000 to 160,000 credits, plus a free tier of 2,000 credits with no card. Annual rates are lower and behind a contact form.
Does Pengo sell email addresses and phone numbers?
No. Pengo keeps an email address only when the research states it read one on a published page, charges nothing extra for it, and does not offer phone numbers at all.
Which is better for reading a large fair's exhibitor list?
Pengo is built specifically for that: the directory is read to its end, a paginated portal triggers a continuation priced at the remainder, and a fair is not stamped complete until the pass states it reached the last entry.
Does Pengo have a free tier like Lensmor's?
Both have one, metered differently. Lensmor gives 2,000 credits with no card. Pengo gives one whole fair a month at no cost: any fair already on file, up to 1,000 stands, every exhibitor and what each sells, plus 3,000 credits for scoring. Researching a fair nobody has read yet needs a paid plan.
Can I use both?
Nothing stops you, and for a team that needs contact reveals as well as a fully read directory that is the honest answer. They are metered separately and neither depends on the other.
The rules Pengo works under, in full, are on what Pengo knows, and what it will not guess. What each pass costs is on pricing.
Sources
- Lensmor Pricing and plans, checked
- Lensmor, The Lensmor platform, checked